ROZELLE NEIGHBOURHOOD CENTRE REBRAND

This is a group project conducted by UTS Visual Communication 2016 students.

Organisation Overview
Neighbourhood centres differ depending on their location. Rozelle Neighbourhood Centre is a not-for-pro organisation that has been in operation for approximately 32 years. Rozelle Centre is both a service provider and community centre that caters towards individuals with a disability, the aged and respite provision for carers.

Our Aim
The ultimate criteria for success in the rebrand of Rozelle Neighbourhood Centre are to increase the approachability of the centre in the minds of their target audience. As a team, we wish to create a new appearance for RNC without losing any of their old values that are highly respected by those individuals of society already associated with the organisation. 

The purpose of this increase in approachability is to be built on creating a set of brand guidelines to instil organisation throughout a range of different collateral such as event flyers, annual reports and letterheads.

Logo Design
The Rozelle Neighbourhood Centre’s logo is unique and designed with strong conceptual thought. It encompasses the Centre’s core values of approachability, flexibility and community connection.

It can appeal, capture attention and spark curiosity in a broad audience. To sustain this brand, the logo should not be altered or recreated in any way.

Credit to my team members: Annie Grieve, Helen Chang, Kate Nguyen and Marie Good.