Bon Diner

Mobile application and website interfaces

About the project
This is a group project for Innovation, Creativity and Entrepreneurship subject of Master of Design which I was in charge of designing and bringing the group's ideas to visual to pitch to potential customers.

About the app
Bon Diner is a customer-oriented platform that allows users to hire top private chefs around Sydney. Our mission is to deliver a 5-star dining experience with exclusive services and provide a personalised menu and cater to what the customer needs.

User Research
Target users:
Sydneysiders, food enthusiasts with high incomes. Caters a concentrated market and not the masses.

Problems:
Current competitors in the market do not provide a user-friendly platform and the communication process is usually through phone calls or emails.

Solutions:
Bon Diner has implemented a mobile application that allows our customers to easily book, track and trace their favourite chefs at any time. The application also allows users to view chefs' availability through a timetable.

User Personas
Persona 1: Mike
Occupation: Investment Banker
Age: 45 years old
Location: Double Bay
Income: $4,500/week.
Hobby: Gym, travelling, car racing
Goals: Stick to a healthy lifestyle, self-development
Motivations: Earn money and have adventures.
Frustrations: Can't cook really well and don't want to spend too much time in the kitchen.
=> Seek for a chef who can cook a variety of cuisines.

Persona 2: Elizabeth
Occupation: CEO of IOI Beauty and a mom of 2
Age: 39 years old
Location: North Sydney
Income: $3,900/week
Hobby: Pilates, shopping, exploring different beauty trends
Goals: Follow a balanced diet
Motivations: Look and feel healthy, boost self-confidence
Frustrations: Do not have time to cook due to busy schedule.
=> Seek for a chef that can help her prepare meals that cater to her family dietary needs.